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Peace of mind, wherever they go
From everyday walks to unexpected moments, Supernormal helps you stay connected to your pet when it matters most.
Our smart tags make it easy for anyone to help your pet find their way home.
How do our tracking tags work?
Pet Profile
Create a personalised profile with key details and trusted contacts, so the right people can help if your pet ever goes missing.
Scan and NFC
When someone scans the tag, your pet’s location is shared, and their profile opens instantly. They can contact you right away, no app required.
Reunited
If your pet goes missing, we alert nearby community members, vets, and shelters to help bring them home faster.
Our Features
Tracking
GPS Location and Community Notifications
Upon being lost, we alert nearby members, vets, and kennels, and send you a GPS location when they’re found.
Profile
Fully Custom Pet Profile
Scan the QR code to create your pet’s profile, add unlimited contacts, and update details anytime.
Vet
24/7 Tailored Vet Advice
Nova, our vet, gives tailored advice based on your pet to help you avoid costly vet fees and choose the right next steps.
Trainer
24/7 Tailored Pet Training Plans
Whether training a new pup or a senior dog, our trainer offers personalised guidance tailored to your pet and breed.
Reminders
Smart Pet Reminders
Create smart reminders for tasks like medication, groomers or anything you need to keep track of so you never forget.
Privacy
Keep Everything Private
Keep your and your pet’s data private until you choose to share it. Our privacy features keep everything protected.
Join 500,000+ happy pet parents using Supernormal.
Get Your Tag
I honestly did not think I would ever see my dog again. He escaped and took himself off for a walk. Someone scanned his tag later that evening, and I got the message straight away. Having him back home safe was the biggest relief. Supernormal gave me peace of mind I did not know I needed.
— Hannah Brooks
Supernormal just makes sense. It is simple, thoughtful and genuinely helpful. Setting it up took minutes and now I feel calmer every time we head out. You can tell it was made by people who truly care about pets.
— Oliver J
My dog never really goes far from my side but he can get spooked by loud noises. Knowing that someone can scan his tag and reach me instantly gives me so much comfort. It feels like a simple idea done really well.
— Amelia Hart
My cat went missing for almost a full day and I was beside myself. Thanks to Supernormal, a kind neighbour scanned her tag and contacted me within minutes. I cannot explain the relief I felt holding her again. This has completely changed how safe I feel as a pet parent.
— Daniel Wright
I love how easy this is to use. No complicated setup and no stress. It feels personal and reassuring, especially when you are out walking and want that extra bit of safety for your pet.
— Sophie Turner
I did not realise how much peace of mind this would give me until I started using it. Knowing my dog is easier to get back to me if anything ever happens just lifts a weight off my shoulders. It feels thoughtful, reassuring, and genuinely made with pet owners in mind.
— Liam C
Why choose Supernormal?
Thousands of pet parents trust Supernormal. Traditional tracking methods are changing. While many owners search for the best GPS dog collar, they often find themselves burdened with heavy devices that require constant charging. No charging, no stress.
Not only do we have a scannable QR, but in the very unlikely event your QR cannot be scanned, our tags are also NFC, which means the finder can still access your profile.
Affordable for every pet owner
Get 30 days free to try out our platform. Cancel anytime, no questions asked.
- Online pet profile
- Mark pet missing
- Community access
- Single pet
- Vet & trainer access
- Lifetime tag replacement
- Pet profile contacts
- GPS scan alerts
- Call pet contacts
- Community alerts
- Vet & kennel alerts
- Smart reminders
- Unlimited pets
- Lifetime tag replacement
- All new features
For pets who deserve more than normal
Ready to keep your pet safe?
Don't wait for the unexpected to happen. Equip your pet with our tag today.